We’ve all heard the old idiom that sex sells. While that is most definitely true, other things can be just as effective. For one, cuteness sells and you avoid the risk of offending anyone. Just ask the Snuggle Bear who (fun fact of the day) apparently was voiced by former Monkee, Micky Dolenz.
Perhaps, the easiest and most effective way to portray cuteness is through images of pets. This is something almost everyone can relate to. It transcends a lot of things. Age, gender, background, politics. We’ve all either had a pet or wanted one at some point in our life.
© Corbis RF. Image #42-21666753.
Whether it makes you nostalgic for your childhood pooch or reminds you of the kitten you have at home, the right stock image of a cuddly pet will strike a chord with most anyone. It even reaches those of us who never got to have a dog growing up because our mom claimed we were “allergic”. Not that we are bitter or anything.
So, look for ways to include images like these in your work. Remember you don’t have to be writing about pets to use photos like these. They can be used conceptually.
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