Diversify Your Portfolio

As media and technology shrink the world, they are growing our audience. As users of stock photography, this means our audience is becoming increasingly diverse. We have to think beyond our own country and have a multicultural view.

© ImageZoo. Image #MFR0020.

The stock photo industry has generally kept up with this trend and has plenty of quality, multicultural imagery. Not every image has to have “we are the world” feel, but playing to the diversity of your audience surely cannot hurt.

Be sure to include images that appeal to your diversity within your market as well as images that give you a global appearance. Don’t force it, but be conscious of it. It should come natural if you are reflecting the real world.


When it comes to which images you pick, there a lot of variables to consider, but there a few things you can count on. You should be able to find stock images that use models that have ambiguous ethnicities. This gives you a multicultural feel without being over the top. You can also count on being able to find a model for any ethnicity you can come up with.

© FStop. Image #665021.

 So, think global! The stock photos you use can be the face of your company. Make them diverse so they appeal to your expanding, multicultural audience.